Dak Lak Province in the Central Highlands of Vietnam is called the “capital” of Vietnamese coffee because there are boundless green coffee fields on the local basaltic hills which are always full of wind and sunshine. The area is known for many coffee brands, which are not only famous at home, but also exported to more than 80 countries and territories throughout the world.

Visitors to Dak Lak Province will get their first impression of the resources here by the presence of hundreds of coffee shops with different architectural designs, and boundless green coffee hills. Domestic or foreign visitors to Dak Lak are often informed by the local Central Highlanders: “If you haven’t drunk Dak Lak coffee, it means you have not yet visited the location considered the capital of Vietnamese coffee.”

Coffee growing has been a long term business in Dak Lak Province with varieties of coffee strains having been planted. These include arabica, robusta and liberica, of which robusta is the most popular. Many specialists have acknowledged that robusta fits well in the local climate and basaltic soil. 

In recent years, Dak Lak coffee growers and traders have been well aware of improving the quality of coffee. They have paid attention to investing in the farms with the goal of sustainable development and in processing coffee beans with international standards.